Conceptual Case | Research • Branding • UX/UI design
Crepe-Up
Crepes vending machine
Designing a brand for crepes from vending machines.
Background
One of the best-selling desserts around the world is the
French crepe.
creperies are usualy located in shopping centers, or in small stalls.
My Role
- Research
- User Flow
- User Persona
- Wireframe
- UX/UI Design
- Graphic Design
Pain points
Known creperies problems are:
• Availability-
Limited operating hours, required employers.
• Preferences-
Specifying each order the crepe preferences.
• Location-
Limited location areas.
• Transparency-
Nutritional value is not shown.
Therefore, I set a goal to design a crepes from vending machines brand, which are sold from end-to-end mobile app and kiosk interface.
Solution
Meet Crepe-up!
Brand for custom French crepes from vending machines, prepared fresh and hot after ordering via mobile app or kiosk interface. Wide variety of batter, spreads, and toppings available.
Research
Competitors
As there is no brand of fresh crepes vending machines, I researched related concepts.
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Sources of influence
Order food online
Ordering food process from a website or other applications.
McDonald's Kiosk
Inspiration for the project came from the kiosk screens, which allow customers to order custom meals since 2016.
mobile Food app
The idea of automatic deliveries for registered retailers in my project, in which crepes can also be ordered via mobile.
Automation
Food processing and packaging
Crepe making machine
The concept of a machine that can cook crepes at the push of a button, without human intervention, greatly influenced my thinking.
Food vending machine
Inspiration for the crepe station came from Alberts branding, machine and design.
Crepe dishes
Recipes and preferences
Crepe recipes
The site offers a variety of crepe recipes and helped me find the most successful crepe batters.
User Presonas
Yuval Bar
17 years old
Herzliya, Pupil
• Hang out with friend in malls
• Pay by credit card
• Wants to be entertained
Pain points:
• Immediate needs
• Hunger at night
• Loves trends
Shani Katz
20 years old
Kfar Yona, Soldier
• Pay via mobile
• Exercise daily
• Uses socials apps
Pain points:
• 'FOMO'
• Don't eat junk
• Self-absorbed
Survey research
Survey research
I surveyed 24 Israeli teenagers aged 14-23 with medium economic status, who enjoy hanging out, to gather insights for a brand targeting this audience.
Survey Conclusions and insights
arget audience is skeptical about buying fresh crepes from an automatic machine but willing to try it with a friend's recommendation. They have varied crepe preferences and expect crepes to be priced between 20-40 NIS.
social involvement
Custom crepe recipes can be shared and offered to other users in the Crepe-up app and kiosk interface, based on their popularity and success.
Design
Style guide
Typography
Choosing an Hand-written fonts creates personalized feel.
colors
Orange colors evokes warmth, excitement, and happiness.
Elements & icons
Crepe toppings
App icons and logo
marketing
Digital
Instagram post ads
Products
Crepe rolled in the packaging
Crepe-up Crepe Machine
It provides a platform for crepe ordering.
kiosk's interface Design
User journey
The kiosk allows ordering crepes in 3 ways:
browsing, creating a recipe, and entering a pin on the mobile app.
Wireframes
The crepe machine interface is convenient, fast, and fun.
The screens are easy to use, making the ordering process simple.
Idle screen
Home screen
Crepe create screen
Crepe preset screen
Kiosk Interface results
Check out Crepe-Up Kiosk!
Want to explore?
Main Actions
Choose an already built crepe or create a recipe yourself
Kiosk Ordering
machine accepts payments by credit card or via mobile payments.
mobile App Design
operations
Through the Crepe-up mobile app a variety of actions can be performed, create a unique crepe recipe, Look for recipes uploaded by other Crepe-up app users, and of course order crepe through the machine.
User Experience
To create unique recipes, publish, and save favorites, app registration is required.
Mobile App Wireframes
Users can view and order preset crepe recipes on the Crepe-up app and kiosk. These include crepe name, size, batter, spreads, and toppings chosen by other users.
Once a custom crepe is ordered, the app user can add an image and publish the recipe for others to view and order. This allows for the sharing and ordering of unique and creative crepe recipes among the Crepe-up community.
Log-in screen
Choose sauce screen
Order completed screen
Post crepe screen
High-fidelity wireframes:
Splash
Sign-In
Home
Create Crepe
Recipe Preset
Payment
Prepering
Crepe Is Ready
App Interface results
Check out Crepe-Up app!
App Log-In
Connect to the app via Google, create a account.
Main Actions
Choose a crepe or create a recipe by yourself.
Ordering
A PIN shown on the kiosk have to be inserted.
Ending
Thanks For Snacking
The project was born out of my love for crepes and technology.
It was presented at the final projects exhibition on my campus where I studied.
What's next?
Designing a complex system for unmanned store managing that empowers for efficient operations and informed decisions.
Designing an AI contract generator app. The app can form legal agreements with smart suggestions and playful features.
Designing app that focuses on giving it’s users a special experience of listening for their own kind of content anywhere.
